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We have two brands in the Asia region: Haier, a global brand, and AQUA, a Japanese brand that represents Japan Quality.
We have two brands in the Asia region: Haier, a global brand, and AQUA, a Japanese brand that represents Japan Quality.

We have two brands
in the Asia region: Haier, a global brand,
and AQUA, a Japanese brand
that represents Japan Quality.

About Haier Asia

Haier Asisa Co., Ltd. oversees business in Japan and Southeast Asia as the regional headquarters of Haier Group. Haier Group ranked #1* among the brands of white goods all over the world for 6 consecutive years.

*Source Euromonitor International Limited; December 2014

Company Outline

  • Company Name

    Haier Asia Co., Ltd.

  • Address

    【Tokyo Headquarters】
    10th Floor, Meiji Yasuda Seimei Building, 2-1-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005, Japan map >

    【Osaka Headquarters】
    14th Floor, Shin Osaka Trust Tower, 3-5-36 Miyahara, Yodogawa-ku, Osaka-shi, Osaka 532-0003, Japan map >

  • Foundation

    October 1, 2014 (former name Haier Sanyo Electronic Co., Ltd.)
    Company’s name was changed on January 5, 2012

  • Capital

    JPY 90 million

  • Representative

    Yoshiaki Ito, President and Chief Executive Officer

  • Employees

    6235 (As of October, 2014) *Total of Japan and Southeast Asian countries

  • Main Bank

    Sumitomo Mitsui Banking Corporation

History of Haier in Japan

  • January 2002

    Haier Japan Co., Ltd. (currently known as Haier Japan Sales Co., Ltd.) is established, setting up the first sales base for the Japanese market.

  • February 2002

    Sanyo Haier Co., Ltd., a joint venture sales company with Sanyo Electric Co., Ltd. is established with an aim to create synergy in Japanese and Chinese markets.

  • June 2002

    Haier Japan Holdings Co., Ltd. is established.

  • June 2005

    Haier exhibited at EXPO 2005 Aichi Japan to commemorate the achievement of over one million Haier products sold in the Japanese market.

  • February 2007

    Haier Sanyo Electric Co., Ltd. is established.

  • March 2007

    Sanyo Haier Co., Ltd. is dissolved. Product development, marketing, sales, after-sales servicing for the Haier brand and its products are integrated as Haier Japan Sales Co., Ltd.

  • January 2012

    Through the transfer of business and the acquisition of shares, Sanyo Aqua Corporation is launched as Haier Aqua Sales Co., Ltd. for the domestic sales of the new AQUA brand for washing machines and refrigerators.

  • January 2012

    Through the transfer of business and the acquisition of shares from Sanyo Electric Co., Ltd. is launched as Haier Asia International Co., Ltd.

  • July 2014

    Haier Asia R&D Co., Ltd. is established

  • October 2014

    Haier Asia R&D Co., Ltd. succeeded to Haier Asia International (HAI)’s R&D division by company split. Haier Aqua Sales (HAS) merged HAI by absorption-type merger. Corporate name of HAS was changed to Haier Asia Co., Ltd.