We have two brands
in the Asia region: Haier, a global brand,
and AQUA, a Japanese brand
that represents Japan Quality.
Haier Asisa Co., Ltd. oversees business in Japan and Southeast Asia as the regional headquarters of Haier Group. Haier Group ranked #1* among the brands of white goods all over the world for 6 consecutive years.
*Source Euromonitor International Limited; December 2014
Haier Asia Co., Ltd.
10th Floor, Meiji Yasuda Seimei Building, 2-1-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005, Japan map >
14th Floor, Shin Osaka Trust Tower, 3-5-36 Miyahara, Yodogawa-ku, Osaka-shi, Osaka 532-0003, Japan map >
October 1, 2014 (former name Haier Sanyo Electronic Co., Ltd.)
Company’s name was changed on January 5, 2012
JPY 90 million
Yoshiaki Ito, President and Chief Executive Officer
6235 (As of October, 2014) *Total of Japan and Southeast Asian countries
Sumitomo Mitsui Banking Corporation
Haier Japan Co., Ltd. (currently known as Haier Japan Sales Co., Ltd.) is established, setting up the first sales base for the Japanese market.
Sanyo Haier Co., Ltd., a joint venture sales company with Sanyo Electric Co., Ltd. is established with an aim to create synergy in Japanese and Chinese markets.
Haier Japan Holdings Co., Ltd. is established.
Haier exhibited at EXPO 2005 Aichi Japan to commemorate the achievement of over one million Haier products sold in the Japanese market.
Haier Sanyo Electric Co., Ltd. is established.
Sanyo Haier Co., Ltd. is dissolved. Product development, marketing, sales, after-sales servicing for the Haier brand and its products are integrated as Haier Japan Sales Co., Ltd.
Through the transfer of business and the acquisition of shares, Sanyo Aqua Corporation is launched as Haier Aqua Sales Co., Ltd. for the domestic sales of the new AQUA brand for washing machines and refrigerators.
Through the transfer of business and the acquisition of shares from Sanyo Electric Co., Ltd. is launched as Haier Asia International Co., Ltd.
Haier Asia R&D Co., Ltd. is established
Haier Asia R&D Co., Ltd. succeeded to Haier Asia International (HAI)’s R&D division by company split. Haier Aqua Sales (HAS) merged HAI by absorption-type merger. Corporate name of HAS was changed to Haier Asia Co., Ltd.