Corporate Information

A message from the CEO

Haier Group Japan Region

CEO President & Chief Executive Officer

Jingguo Du

We, Haier Japan Region, are aiming to expand globally from Japan and create value with users around the world.
Haier entered the Japanese market in 2002 and subsequently formed a product development alliance with Sanyo Electric for refrigerators in 2007.

This marked Haier Group’s first international collaboration model. In 2012, with the completion of business acquisition and integration, we launched the AQUA brand in addition to Haier, and established Haier Asia R&D. With this new operation structure, we have developed a wide range of businesses, from refrigerators, washing machines, vacuum cleaners and other small household appliances, to the industry’s No. 1 commercial washing machines.

Currently, Haier Group has achieved No. 1 market share of the world’s white goods appliances for 10 consecutive years. With 7 major brands around the world: Haier from China, AQUA from Japan, GE Appliances from the United States, Fisher & Paykel from Oceania, and Candy from Europe, Haier Group continues to grow in every region. Our appliances are supported by the global technology and manufacturing network including 10 R&D centers around the world including Japan, the United States, Germany, and India. In Japan, we combine the global resources of the Haier Group and the technological capabilities inherited from Sanyo Electric and double brand strategy of Haier and AQUA brands.

Utilizing our strengths, Haier Group has transformed from a traditional home appliance manufacturer to a leader in smart homes and IoT ecosystems. With the Haier Group’s vision of “a company that leads the era” and the RENDANHEYI management philosophy, we will continue to provide better solutions the ever-evolving lifestyles of users around the world.

About Our Businesses

Double-brand Strategy in Japan

ハイアールグループの事業紹介図英語版
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Residential Refrigerators / Washing Machines /Small Appliances

  • Planning and sales of residential appliances
    Utilize global resources and develop products with
    specifications and technology according to user needs in Japan
  • Promotion development in Japan market
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Commercial Washing Machine

  • Planning and sales
  • Provide support to cloud and other IoT services
  • Provide general user services
    Management of affiliated companies in Japan
    Operation of LAUNDRICH, a commercial laundry
    information website
  • Collaboration with other industries
  • Overseas expansion
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New Business Development

  • Creating business models
    Joint operation of SAKE PROJECT
  • New products developed with global resources
  • B2B business material and account development
  • New business creation via R&D resources in Japan
    R&D open innovation network operations
ハイアールグループの国内主要地点の図ハイアールグループの国内主要地点の図

AQUA Co., Ltd.

Osaka Headquarter|

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Tokyo Headquarter|

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KONAN DENKI Co., Ltd.

Shiga Headquarter|

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Haier Asia R&D Co., Ltd.

Kumagaya R&D Center|

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Kyoto R&D Center|

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Haier Japan Sales Co., Ltd.

Osaka Headquarter|

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Tokyo Headquarter|

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Teradacho Center|

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Domestic Service Base

Major Domestic Bases

AQUA Co., Ltd.

Osaka Headquarter|

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Tokyo Headquarter|

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Haier Japan Sales Co., Ltd.

Osaka Headquarter|

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Tokyo Headquarter|

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Teradacho Center|

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Domestic Service Base

Haier Asia R&D Co., Ltd.

Kumagaya R&D Center|

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Kyoto R&D Center|

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KONAN DENKI Co., Ltd.

Shiga Headquarter|

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Companies of Japan Region

AQUA Co., Ltd.

Planning and sales of AQUA brand products in Japan

Tokyo Headquarter

JPR Nihonbashihoridome Building 3F,
1-11-12, Nihonbashihoridome-cho, Chuo-ku, Tokyo 103-0012, Japan  

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Tel. 03-6778-2678

Osaka Headquarter

Shin Osaka Tower, 3-5-36 Miyahara, Yodokawa-ku Osaka-shi Osaka 532-0003, Japan  

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Kumagaya Office

2480-1 Hirato Kumagaya-shi Saitama 360-0021, Japan  

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Haier Japan Sales Co., Ltd.

Planning and sales of Haier brand products in Japan

Tokyo Office

Uenoekimae Daiichi Seimei Building 2F, 7-2-10, Ueno, Taito-ku, Tokyo 110-0005, Japan  

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Osaka Headquarter

Shin Osaka Tower, 3-5-36 Miyahara, Yodokawa-ku Osaka-shi Osaka 532-0003, Japan  

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Haier Asia R&D Co., Ltd.

Technology development for AQUA brand

2480-1 Hirato Kumagaya-shi Saitama 360-0021, Japan  

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Haier Japan Holdings Co., Ltd.

Management of affiliated companies in Japan

Shin Osaka Tower, 3-5-36 Miyahara, Yodokawa-ku Osaka-shi Osaka 532-0003, Japan  

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KONAN DENKI Co., Ltd.

Manufacturing of laundry machines

2002-2 Kounancyoukoozi Kouka-shi Shiga 520-3306, Japan  

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